Ready for the global challenge in support of UNICEF? Join Lucasfilm and Star Wars - AmNews Curtain Raiser

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Friday, May 4, 2018

Ready for the global challenge in support of UNICEF? Join Lucasfilm and Star Wars

Ready for the global challenge in support of UNICEF?

Lucasfilm and Star Wars: Force for Change have stepped up and announced  Roar For Change, a global challenge in support of UNICEF.

The initiative invites fans and families to share their own version of Chewbacca's iconic roar.

Chewbacca's iconic roar, #RoarForChange until May 25


For each public post, like, or share on Facebook, Instagram or Twitter that includes #RoarForChange between May 3 - 25, 2018, Star Wars: Force for Change U.S. will donate $1 to UNICEF USA, up to $1 million. Funds will be used to support UNICEF's lifesaving work for children around the world.

"Every year, May 4th has seen fans across the globe become Forces for Change and rally around good causes," says Paul Gainer, Head of Disney Consumer Products Commercialization. "This year, as part of the countdown to the launch of Solo: A Star Wars Story, we're giving them a fun way to support UNICEF while celebrating Han's legendary sidekick Chewbacca, and his iconic roar, which is almost as recognizable as the Wookiee warrior himself."

Fans can share their best Chewbacca impersonation, don Hasbro's Electronic Chewbacca mask, or create a Dubsmash using one of Chewbacca's best-known roars from the Star Wars saga, which will be hosted on the app's homepage for the duration of the campaign.

Fans and families attending Disneyland After Dark: Star Wars Nite on May 3rd will also be invited to join the celebration during the park-wide exclusive event. Additionally, on May 4th, guests at the Disney store in San Francisco will have the chance to meet Chewbacca and roar alongside the legend himself, and from May 4 - 6, fans that roar and post on social media in Disney store locations nationwide using #RoarForChange will receive 10% off their Star Wars purchase.

Partners from across the Star Wars galaxy have joined forces to celebrate the initiative. LEGO is taking to the streets of New York with the first-ever Brick Millennium Falcon pedicab to promote Roar for Change and give fans the chance to roar alongside Chewbacca himself was in Bryant Park on May 4.

Hasbro and Funko each met the challenge to Roar for Change and created celebratory videos to help unlock the donation to UNICEF.

Star Wars: Force for Change, a charitable initiative from Lucasfilm and Disney, harnesses the strength of Star Wars to empower and improve the lives of children around the world. Since 2014 when it was inspired by Star Wars fans, Star Wars: Force for Change has raised over $16 million to date for charitable causes around the world.

Nearly one in four children worldwide are severely malnourished. UNICEF is working in 190 countries and territories to defend children's rights and, among other issues, help address malnutrition. On behalf of Star Wars: Force for Change, funds unlocked through this campaign will help UNICEF to provide Ready-to-Use-Therapeutic Food packets to children suffering from malnutrition, helping them to have a chance at a brighter future.

Star Wars: Force for Change is a charitable initiative from Lucasfilm and Disney, harnesses the strength of Star Wars to empower and improve the lives of children around the world. Since 2014, it was inspired by Star Wars fans, and the countless hours they have dedicated to philanthropy over the past four decades.

To date, over $16 million has been raised for charitable causes around the world on behalf of Star Wars: Force for Change. With a bright future ahead, and new Star Wars stories to be told, Force for Change aims to continue collaborating with causes and encouraging others to be forces for change in their own community.

To learn more, please visit ForceForChange.com.

The film stars Alden Ehrenreich, Woody Harrelson, Emilia Clarke, Donald Glover, Thandie Newton, Phoebe Waller-Bridge, Joonas Suotamo, and Paul Bettany.

Ron Howard directs "Solo: A Star Wars Story," and Kathleen Kennedy, Allison Shearmur and Simon Emanuel are the producers. Lawrence Kasdan, Jason McGatlin, Phil Lord and Christopher Miller serve as executive producers. Jonathan Kasdan & Lawrence Kasdan wrote the screenplay. "Solo: A Star Wars Story" opens in U.S. theaters on May 25, 2018.

The initiative kicked off with a video featuring the cast of "Solo: A Star Wars Story" revealing Chewbacca's diva behavior on the set of the new movie which hits theaters on May 25.

"Chewbacca may not always have the best temperament but beneath the gruff exterior is a heart of gold," says director Ron Howard in the launch video. "That's why he's challenging you to Roar for Change."

"Solo: A Star Wars Story" hits theaters on May 25.

#RoarForChange

#RugirParaMudar

 #RugePorElCambio

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