Jhené Aiko will be the Global Campaign Face for Kat Von D Beauty’s VERY FIRST medium coverage foundation.

Jhené Aiko will be the Global Campaign Face for Kat Von D Beauty’s VERY FIRST medium coverage foundation.

Kat Von D Beauty has partnered with singer-songwriter, Jhené Aiko, on their newest launch, True Portrait Foundation. Jhené was selected as the global face as she seamlessly aligns with the brand’s ethos being an avid animal lover, vegan advocate, and of course, Kat Von D Beauty user. The campaign for this foundation is all about capturing what is true to you. There is no such thing as a “typical individual.” People are multi-faceted, capable of doing so many things – another reason Jhené was such an organic fit for this launch. Kat Von D Beauty True Portrait Foundation stays with your moves with you and is always true to you.

WHY you NEED this foundation?

·         Lightweight liquid to powder medium coverage

·         Comes in 40 shades

·         100% VEGAN

·         Contains Elastic Essence – to flex will all your expressions

·         Sets to a long-wear airy matte finish

True Portrait launches online 9/2 at Katvondbeauty.com and Sephora.com + In-store at Sephora 9/20! https://www.sephora.com/product/true-portrait-foundation-P449086