IT TAKES A VILLAGE - P3 Productions Answered The Call - AmNews Curtain Raiser


Saturday, April 9, 2022

IT TAKES A VILLAGE - P3 Productions Answered The Call

Broadway Producers Ben Holtzman, Sammy Lopez, and Fiona Howe Rudin Launch P3 Productions

Left to right: Ben Holtzman, Sammy Lopez, Fiona Howe Rudin


It takes a village, and in this case, Ben Holtzman (he/him), Sammy Lopez (he/him), and Fiona Howe Rudin (she/her) have just announced the launch of P3 Productions, an artist-driven producing team dedicated to building productions from the ground level to uplift new voices and communities. P3 Productions is built on thought-provoking stories, strong values, and opening doors, and believes that stories – and the way we create stories – have the power to change the world. 


“We’re thrilled to combine our passion for the entertainment industry and drive as creative producers with the launch of P3 Productions,” said Ben Holtzman, Sammy Lopez, and Fiona Howe Rudin in a joint statement. “Since our very first meeting, we felt the potential in our partnership to build thought-provoking stories with artists we admire and respect. From Broadway-bound musicals, reimagined classics, and theatre for young audiences, we’re excited to develop productions that invite new communities to our process and expand the power of live entertainment.”


Producing partners Ben Holtzman and Sammy Lopez met as college freshmen at Syracuse University and first began collaborating with producer Fiona Howe Rudin in the spring of 2019 on the new musical Gun & Powder. Together, they premiered the sold-out production at Signature Theatre in Arlington, Virginia as part of their 30th anniversary season. Here is where they discovered their aligned values as theatre-makers and leaders and decided to partner on this new joint venture. Additional P3 Productions staff includes Assistant Producer Keara Moon with Business Management provided by ENVEEKAY - Nate Koch, Founder. 


P3 Productions’ current projects in development include Gun & Powder (World Premiere: Signature Theatre 2020), How to Dance in Ohio (Upcoming World Premiere: Syracuse Stage, Fall 2022), MidsummerBradical, and two additional projects in development with award-winning artists John Leguizamo and Shakina Nayfack. Other Co-Producer/Investors Broadway/Touring credits include Hamilton, Moulin Rouge!, A Christmas Carol, Be More Chill, The Kite Runner, A Strange Loop (with A Choir Full Productions), and others. P3 is a supporter and frequently collaborates with New 42/The New Victory Theater, The Industry Standard Group (TISG), TYA/USA, CO/LAB Theater Group, and Edify / Harriet Tubman Effect, Theatre Producers of Color (TPOC), and The BringAbout by Jennifer Jancuska.


More information can be found about P3 Productions at


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