Broadway Flea Market & Grand Auction Raises a Record $1,043,825 - AmNews Curtain Raiser


Tuesday, September 27, 2022

Broadway Flea Market & Grand Auction Raises a Record $1,043,825

Broadway Flea Market & Grand Auction

Fills NYC’s Theater District and

Raises a Record $1,043,825


Theater Community Rallies
to Provide Meals, Medication, and Help

for Those in Need Nationwide


Enthusiastic, energized theater fans filled New York City’s famed Theater District on Sunday, September 25, 2022, for the 36th annual Broadway Flea Market & Grand Auction. With the sense of community reverberating loudly and proudly, the day-long event raised a record-breaking $1,043,825 for Broadway Cares/Equity Fights AIDS.  


The day brought Broadway out of the theaters and into the streets, providing fans the opportunity to discover and purchase unique memorabilia at 52 flea market tables hosted by Broadway shows and theatrical organizations. Attendees also bid on one-of-a-kind experiences and notable mementos from 146 silent auction lots and 66 live auction lots.


The generosity of the extended theater community - those onstage, backstage, and in the audience - will provide lifesaving medication, health care, nutritious meals, and emergency support for all in entertainment and the performing arts, as well as those living with HIV/AIDS, struggling with COVID-19 or facing other debilitating illnesses in all 50 states, Puerto Rico and Washington, D.C.


At the ultimate theatrical treasure hunt, fans scouted for keepsakes at the tables. Kevin Hettrich from Pennsylvania, attending his third flea market, arrived with a specific mission: to find a representative item of his “twin,” Les Misérables. He was born at 10:48 pm, just minutes after the curtain call for the opening night of the original Broadway production. “My mom said when they were hitting the barricade in the musical, so was she.” He searched through the tables and went home happily with a poster and souvenir program.


At the #BroadwayFlea, fans and stars are united by their love of theater. While theater lovers like Hettrich searched for his Les Misérables collectibles and Beetlejuice fans lined up and down the block in their cosplay, Kristin Chenoweth hosted her own Kristin’s Kloset full of costumes and treasures rescued from storage and Sutton Foster sold her crocheted koozies at The Music Man’s table just steps away.


Dozens of Broadway stars were spotted showing their spirit, working their show’s table, or shopping alongside fans.


Wicked fans rejoiced as Chenoweth hosted a bevy of special guests at her table. In addition to selling autographed books and racks of clothes, Wicked’s original Glinda organized a pop-up photo booth with cameo appearances by Victor Garber, Joel Grey, Ann Harada, Grey Henson, Marc Kudisch, Ilana Levine, Marissa Rosen, Jennifer Simard, and Jessica Vosk.


The Broadway shows that participated included Aladdin, Beetlejuice, Come From Away, Dear Evan Hansen, Funny Girl, HadestownInto the Woods, The Kite Runner, The Lion King, Moulin Rouge! The Musical, The Music Man, The Phantom of the Opera, Six, Some Like It Hot, A Strange Loop, and Wicked. The Curtain Call table featured items from recently closed shows like CompanyPOTUS, and Tina: The Tina Turner Musical.


Dear Evan Hansen, which played its final performance just a week ago, supplied clamoring fans with souvenirs from the show, all themed in the Tony-winning musical's signature blue.


Come From Away, which closes on Broadway this weekend, welcomed fans who came to take a gander at their table, even selling the cod-carrying sign they made for their table.


Ahead of its final performance in February 2023, Broadway’s longest-running show, The Phantom of the Opera, offered a flurry of fans a wealth of costumes, hats, and Il Muto programs directly from the Majestic Theatre stage.


Beetlejuice, which announced its year-end closing just days before the event, was bustling before the event’s official start time of 10 am. Fans eagerly formed a line to properly see what strange and unusual items the table had to offer, including exclusive reopening night beetle pins, finale costume sketches, prayer candles featuring Beetlejuice, and even watercolor paintings by original cast member Kerry Butler. Beetlejuice himself, Alex Brightman, stopped by to help boost donations.


The tables at this year’s Broadway Flea Market & Grand Auction raised $482,640, led again by another record-breaking total for an individual table. The Association of Theatrical Press Agents and Managers (ATPAM) raised $49,113, besting the record they set last year by more than $6,000.


Landing a close runner-up was Beetlejuice, which raised $42,608. Rounding out the top 10 were Hadestown with $27,084; The Music Man with $25,854; The Phantom of the Opera with $25,635; TDF Pik-a-Tkt with $21,410; Kristin Chenoweth’s Kristin’s Kloset with $20,396; Six with $19,893; The Shubert Organization and Telecharge with $19,376; and Funny Girl with $13,848.


The day concluded in the Times Square pedestrian plaza with the live auction, which raised an impressive $331,700.


The most popular live auction lots this year were ones that offered bidders a special, one-of-a-kind experience. The day’s top auction lot was a world-class trip to London to see three West End shows, generously sponsored by United Airlines and introduced by United’s Nick Depner, which went for $20,000.


Bidders were excited about celebrating The Phantom of the Opera, with two of the most popular lots going for $16,000 each: two VIP house seats to attend the 35th-anniversary performance plus an original front-of-house production sign, and an experience to sit in the orchestra pit and conduct the musical’s exit music.


Ten opening night packages were up for bid with the winners receiving two tickets to an opening night performance plus a signed opening night Playbill. Some Like It Hot’s upcoming musical adaptation garnered the top bid of $12,500. Following closely at $12,000 each were KPOP and Leopoldstadt.


Special guests made surprise appearances, including Into the Woods’ Gavin Creel, who rallied the crowd to bid on a 20-minute virtual meeting with him, plus two VIP house seats to witness his performance in the showAcclaimed illustrator and caricaturist Justin "Squigs" Robertson also encouraged bidders to raise their paddles for their own customized portrait designed by him.


This year’s live auction was led by auctioneer Nick Nicholson and host Christopher Sieber.


Broadway favorites Todd Buonopane and Stephanie Gibson joined forces to co-host the silent auction in Shubert Alley, which raised a record-breaking $229,485, blowing past the previous record of $183,579 set in 2021.


The top-selling silent auction lot was the monkey music box from The Phantom of the Opera, signed by Sir Andrew Lloyd Webber, which went for $12,000. Other popular lots were a Genie lamp prop used in Aladdin, signed by original and current Genies James Monroe Iglehart and Michael James Scott for $10,000; a Kinky Boots poster signed by Cyndi Lauper, Billy Porter, Stark Sands, and the original Broadway cast for $10,000; an Elle Woods boot from Legally Blonde adorned with belts and charms used in the show and fabrics from Elle's costume, signed by Laura Bell Bundy, Andy Karl, Orfeh, Michael Rupert and the original Broadway cast for $6,000; a Follies poster, signed by Hal Prince and Stephen Sondheim, for $6,000; and a Jafar lamp prop used in Aladdin, signed by Jonathan Freeman and Dennis Stowe, for $6,000.


In addition to the tables of theatrical treasures from Broadway shows and organizations lining West 44th and 45th Streets, special “Fleabay” bundles in Broadway Cares’ eBay store offered unique memorabilia for fans who were not able to attend in person. FleaBay raised $12,083.


The 36 editions of the Broadway Flea Market & Grand Auction have collectively raised $17.5 million. The previous all-time record was $1,023,309 set in 2017.


This year’s Broadway Flea Market & Grand Auction was sponsored by Mark Fisher Fitness, The New York Times, and United Airlines.


Broadway Cares/Equity Fights AIDS is one of the nation’s leading industry-based, nonprofit AIDS fundraising and grant-making organizations. By drawing upon the talents, resources, and generosity of the American theater community, since 1988 Broadway Cares/Equity Fights AIDS has raised more than $300 million for essential services for people with HIV/AIDS, COVID-19, and other critical illnesses across the United States.


Broadway Cares/Equity Fights AIDS is the major supporter of the social service programs at the Entertainment Community Fund (formerly The Actors Fund), including the HIV/AIDS Initiative, the Phyllis Newman Women’s Health Initiative, and The Friedman Health Center for the Performing Arts. Broadway Cares also awards annual grants to more than 450 AIDS and family service organizations in all 50 states, Puerto Rico, and Washington, D.C., providing lifesaving medication, healthy meals, counseling, and emergency assistance.


For more information, please visit Broadway Cares online at, at, at, and at

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