Fenty Beauty Pro Filt’r Foundation Inspires Amazonian Skin Tones in DC’s ‘Nubia’ Comic Book Series
The foundation that changed the game is making its mark in a new way, this time in the comic world! When Rihanna launched Fenty Beauty in 2017, she sought to offer a foundation shade that worked for all skin tones and types, and that lets skin look like skin. Now available in 50 boundary-breaking shades, Pro Filt’r Soft Matte Longwear Foundation is an award-winning, best-selling formula that continues to impact and inspire people everywhere.
‘Nubia,’ the first Black female Super Hero in DC’s comics, was recently reintroduced to fans with her very own comic book series. During the development of the comics, the DC Comics artists and writers talked about how they needed a way to showcase the incredibly diverse range of characters as they reimagined Nubia and the Amazonian world. As a result, Fenty Beauty’s iconic Pro Filt’r Soft Matte Longwear Foundation shade range became the language the writers used to talk about the diverse cast of characters in Nubia’s comics. The artists were inspired to use the Pro Filt’r shade range as a guide in their storytelling, and bring to life the nuances of the skin tones to be authentic, rich, and dynamic on paper.
With this revelation, Fenty Beauty is now celebrating the release of ‘Nubia & The Amazons’ and aims to provide a representative color palette that other colorists and illustrators can use as a guide when creating characters of color so that they are realistic and multidimensionally beautiful. In honor of the launch of this comic books series, Fenty Beauty will also be giving away Pro Filt’r Complexion Gifts and ‘Nubia’ comic books, via Fenty Beauty’s Instagram, from Saturday, January 14th through Sunday, January 15th, 2023. For more information, visit @FentyBeauty.
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