FENTY BEAUTY - Two New Products - AmNews Curtain Raiser

“Hella Thicc’s formula gives my lashes that buildable, voluptuous volume with every swipe, and the brush is so precise that you can get into every little lash to create different looks. This formula was made to make any and every lash Thicc!”

– Rihanna

I rarely brag about my Mascara. To be frank, most of them are about the same: hit or miss; mostly — miss.

That was before the friendly team members from BOLD PR sent over Fenty Beauty’s newest launch — the Hella Thicc Volumizing Mascara to bring awareness to the transformative product the creative minds behind the iconic brand transformed the city skyline along with some other landmarks with custom laser and velocity projections which included a projection of Rihanna’s eyes and hella thicc lashes that lit up the Brooklyn Bridge, Chrysler Building, The New York Public Library, Washington Square Park, Madison Square Garden, Atomic Clock Tower, Brooklyn Museum, and many more.

Pay attention. Hella Thicc Volumizing Mascara will launch officially on March 28, 2023.

And why should you care? Well, I am thrilled that you asked. Fenty Beauty Hella Thicc Volumizing Mascara will and did create thicker and lifted lashes without the weight, clumps, or touch-ups, delivering voluptuous volume to every lash. It features an ultra-creamy formula and uniquely tapered precision brush and is suitable for all lash types - short, dense, fine, and long. Hella Thicc won’t budge, transfer or fade, and is available in Rihanna’s go-to black shade, ‘Cuz I’m Black,’ to give lashes the ultimate matte black finish for ultimate drama.

Now to the second product launch which is the Fenty Icon Lipsticks which was designed to become a part of the Fenty Icon family. Their newest Velvet Liquid Lipstick follows that tradition. This is a matte liquid lipstick with an

intense pigment. Now — a bit of warning this does dry and fast and can be a little messy. I would suggest using a lip pencil and lip brush to keep it neat.

This is a luxuriously creamy, whipped formula and rich velvet matte color that lasts which is why the warning is that it’s a bit, messy but it will keep the fine lines and dry lips at bay. There are five universal shades and feature sleek, iconic packaging with a holographic logo on the cap and a translucent logo on the tube so that you can see the true color of the shade from the start. This is full coverage with a

“precise doe-foot applicator” can make a mess if you are not careful so be, careful because this rich full coverage lasts.

– Rihanna

#HellaThicc

#IconVelvet