Introducing: Benefit’s NEW Goof Proof Brow Powder - AmNews Curtain Raiser


Tuesday, April 11, 2023

Introducing: Benefit’s NEW Goof Proof Brow Powder


Introducing: Benefit’s NEW Goof Proof Brow Powder


Introducing: Benefit’s NEW Goof Proof Brow Powder 

NEW Launch date: 4/11 on


Say no more to brow goofs with Benefit’s newest brow product! Goof Proof Brow Powder ($22) is a lightweight, buildable pressed brow powder that’s easy to use for beginners and seasoned beauty pros alike 

Available in 10 shades, Goof Proof Brow Powder has 12-hr long wear and is waterproof, sweatproof, humidity-proof, and smudge-proofIt's lightweight, and buildable and the color stays true throughout the application for a natural look. Paired with Benefit’s Dual-Ended Angled Eyebrow Brush ($18, sold separately), achieving blended brows has never been easier. 

Key ingredients include Castor seed oil to help brows feel conditioned and soft and Kaolin to help give brows a natural-matte finish. 

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