Pat McGrath’s Latest Innovation Brings Runway Radiance to Everyday Beauty - January 30th - - AmNews Curtain Raiser

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Thursday, January 30, 2025

Pat McGrath’s Latest Innovation Brings Runway Radiance to Everyday Beauty - January 30th -

Skin Fetish: Glass 001 Artistry Mask

One year after her Maison Margiela Artisanal 2024 runway moment mesmerized the beauty world, legendary makeup artist Pat McGrath is once again pushing boundaries with Skin Fetish: Glass 001 Artistry Mask. This revolutionary peel-off mask transforms McGraths multi-step runway technique into a single formula, delivering the same hypnotic, light-catching finish that set social media ablaze.

Infused with glycerin, rose flower water, and allantoin, the mask does more than create McGraths signature lacquered glow—it smooths, refreshes, and rejuvenates with every peel, leaving behind flawless, glass-like radiance.


Glass Skin 001 is my love letter to the Maison Margiela runway,” McGrath says. This formula captures the brilliance of that iconic moment, delivering hyper-shiny, lacquered radiance and an ethereal glow in minutes. Its beauty reimagined for makeup lovers everywhere. Wear it, love it, make it yours.”


McGrath has long been known for creating high-impact beauty moments, but Skin Fetish: Glass 001 marks an evolution—haute couture beauty, distilled into an effortless at-home experience.


The masks versatility allows it to be worn on bare skin or over makeup, delivering everything from an all-over glass-skin effect to a spotlight glow on the high points of the face. Once fully dried, it forms a lacquer-like film that peels off smoothly, revealing revitalized, radiant skin underneath.


For those looking to elevate their artistry, McGrath offers expert application tips. The mask can be applied selectively to cheekbones, the bridge of the nose, and the chin for a plastic-like shine, or mixed with her Mothership Astral eye shadows for a customized, shimmering finish. 


To perfect the application, she recommends keeping a brush damp while layering or diluting the mask with water for airbrush use.


More than just a statement-making product, Skin Fetish: Glass 001 blends hydration, skin-smoothing benefits, and high-impact artistry, ensuring that each peel leaves skin refreshed and refined.


For those eager to step into Maison Margiela Artisanal 2024s runway look, Pat McGraths Skin Fetish: Glass 001 Artistry Mask launches exclusively on patmcgrath.com on January 30.


For beauty devotees who have long admired McGraths runway magic, this latest innovation offers a chance to experience her world of hyper-shiny, editorial elegance—one peel at a time.



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