Broadway League’s Let’s Do Broadway - Saturday, February 29, 2020, marking the conclusion of Black History Month. - AmNews Curtain Raiser


Friday, February 28, 2020

Broadway League’s Let’s Do Broadway - Saturday, February 29, 2020, marking the conclusion of Black History Month.

Building on its successful Fall launch, the Broadway League’s Let’s Do Broadway! the initiative has invited a select group of African American influencers and cultural leaders to a special afternoon of theatre performance and conversation on Saturday, February 29, 2020, marking the conclusion of Black History Month. Attendees will have the opportunity to see one of four participating Broadway shows: Girl from the North CountryMoulin Rouge! The MusicalThe Phantom of the Opera, and Tina – the Tina Turner Musical.
Following the performances, the group will come together for a post-theatre conversation moderated by Lifestyle Expert, Author, and Radio Host Harriette Cole. This interactive discussion will cover topics such as how Broadway welcomes diverse audiences, pursuing a career on Broadway, and the impact of African Americans on Broadway.  The panel will feature Jacqueline B. Arnold (Moulin Rouge! The Musical), Janinah Burnett (The Phantom of the Opera), Law Terrell Dunford (Girl from the North Country), Patricia Phillips (The Phantom of the Opera), and Daniel J. Watts (TINA – the Tina Turner Musical). Jim Joseph, a Broadway theatre operations expert, will also join the conversation.
The Broadway League launched the Let’s Do Broadway! initiative in Fall 2019 with the goal of increasing year-round engagement with African American and Black audiences to consider Broadway as an entertainment option. Be on the lookout for more announcements soon. An influencer event held on October 21, 2019 featured a panel of African American actors and creatives in the industry including Derrick Baskin, Denée BentonLynn NottagePhylicia Rashad, and Paul Tazewell. It was hosted by Jelani Aladdin and included a performance from John Krause and Khaila Wilcoxon of Hadestown.  Attendees were treated to food and drink from local Black-owned restaurants and spirits stores.
The Broadway League has created many programs dedicated to increasing the size and scope of the Broadway audience, with an increased effort on diversifying both the theatregoing population and the industry’s workforce. Programs include the High School Broadway Shadowing Program, Broadway Bridges®, Viva Broadway, and the recent launch of the website Careers.Broadway. The League’s demographics report for the 2018-19 season found that there was a record-high number of 14.8 million total admissions for theatre attendance, including an all-time high number of Broadway admissions by non-Caucasian theatergoers.
THE BROADWAY LEAGUE (Charlotte St. Martin, President), founded in 1930, is the national trade association for the Broadway industry. The League’s 700-plus members include theatre owners and operators, producers, presenters, and general managers who present in nearly 200 markets in North America. Each year, League members bring Broadway to nearly 30 million people in New York and on tour across the U.S. and Canada. The Broadway League has recently added a new category for International membership to collaborate with professionals from around the world who produce and present Broadway-quality theatre. The Broadway League annually co-presents the Antoinette Perry “Tony” Awards®, one of the most coveted awards in the entertainment industry.
Key League programs and resources include: Kids’ Night on Broadway®, The Jimmy Awards®, Stars in the Alley®, Internet Broadway Database® (,,, Commercial Theater Institute (with Theatre Development Fund), as well as numerous conferences and forums for our members. Broadway Bridges®, with the support of the New York City Department of Education, is aimed at giving every New York City public high school student the opportunity to see a Broadway show before graduation. Careers. Broadway is a one-stop resource for anyone who wants to know what to do, where to look, and how to build a career on Broadway. TheatreAccess.NYC (co-produced with TDF) is the one-stop website of accessible Broadway performances for theatregoers with disabilities. is the League’s official on-line headquarters for Broadway in NYC, on tour, and internationally. 
For more information visit or follow @BroadwayLeague on Twitter and visit us at Follow @Broadway on Instagram for more Broadway content.
Broadway theatres are filled with an exciting array of new and classic musicals and plays, providing the perfect experience for every audience. Great seats are available at every price point and are easy to buy online, by phone, or in-person at theatre box offices. It’s always the perfect time to see a show. Broadway performs every day of the week at multiple curtain times to accommodate every schedule.


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