TRUE COLOR® Skin Perfecting Stick Foundation SPF 15 - AmNews Curtain Raiser


Wednesday, April 29, 2020

TRUE COLOR® Skin Perfecting Stick Foundation SPF 15

 TRUE COLOR® Skin Perfecting Stick Foundation SPF 15
Maximum Coverage. Matte Finish. Sun Protection

Before you read on let me share that TRUE  COLOR®  coverage for Black and Brown people is better than any other brand that's being sold for a lot of money in Sephora. 

In an article for the New York Amsterdam News - I shared how I was formally introduced to the amazing product.  At the time, it was very much available at large chain drugstores.  This isn't the case in 2020 but it can be found at a few.  

Here is the link to the original story:
A true classic and best-seller the TRUE COLOR® Skin Perfecting Stick Foundation offers a true-to-tone shade match and a long-wear formula. Featuring broad-Spectrum SPF 15, the hypoallergenic formula helps to protect skin from UVA/UVB damage and smoothly camouflage problem areas.

Designed to minimize the appearance of pores, the TRUE COLOR® Skin Perfecting Stick Foundation conceals imperfections, helping you to achieve natural-looking skin. Formulated with sunscreen, vitamins C & E to help protect, condition, and nourish skin, you will notice an even-toned flawless complexion, even when the makeup comes off.

Choose from 16 different shades to perfect your highlighting, contouring, touch-ups, and seamless full coverage applications.

How To Use: Application is easy to use. Simply apply the stick foundation over the entire face or contour in key areas. Blend with sponge or fingertips.

Price: $10.95

Available: at Walgreens, CVS, and 

Black Opal is a global beauty brand offering high-quality, affordable makeup and skincare products created specifically for skin rich in melanin. Founded in 1994 by a chemist, the founder worked closely with an African American dermatologist to develop the product line. The line addresses the common needs of highly pigmented skin, such as hyperpigmentation, brightness, and enlarged pores. The collection features over 250 products including skincare, seven foundation formulations, face powders, and lip products. The company was acquired in 2019 by two African American businesswomen, Desiree Rogers (CEO) and Cheryl MayberryMcKissack (President). Black Opal products are available in thousands of retail locations across the US and globally. To learn more visit: and follow on Facebook, Instagram, and Twitter.

No comments:

Post a Comment