Laverne Cox and SodaStream celebrate #PRIDE - AmNews Curtain Raiser


Wednesday, June 2, 2021

Laverne Cox and SodaStream celebrate #PRIDE

Laverne Cox and SodaStream are teaming up this year to celebrate Pride. The leading sparkling water maker joined forces with Cox, a prominent trans advocate, to create a beautifully animated film entitled, “Rainbow Story.”


You can view the spot here.


In the film, Laverne’s strength and resilience are highlighted with her portrayal as a superhero, taking viewers through key moments in her life – from her childhood and the challenges it brought to monumental accomplishments both personally and for the wider LGBTQ+ community. Laverne closes the film with a message encouraging people to proudly share their own rainbow story.


To accompany the campaign, SodaStream is launching a Rainbow Story limited edition sparkling water maker kit that encourages consumers to do just that. The limited-edition 'Rainbow Story' Sparkling Water Maker kits feature a sleek matte black design and come with a special pack of six rainbow markers, inviting consumers to personalize their machines by writing or illustrating their personal Pride stories. 

A portion of proceeds will be donated to ILGA World, a global LGBTQI+ NGO. This limited edition sparkling water maker kit will be available for $99.99 at


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