PHILO AND KIN STRIKE DEAL TO BRING FIRST-EVER ORIGINAL SERIES TO THE PHILO PLATFORM, BOSS MOVES WITH RASHEEDA, STARRING LOVE AND HIP-HOP ATLANTA’S RASHEEDA FROST
Series Also to be Available Across Kin’s Owned and Operated Social Channels
Philo has inked a deal with entertainment company Kin to bring Boss Moves, with Love and Hip-Hop star Rasheeda Frost, better known as Rasheeda, to the platform marking their first foray ever into original programming.
Boss Moves will also be available, via Kin, across YouTube, Facebook, and Instagram.
In addition, Philo will bring to its digital platform more than 65 hours of Kin’s women’s lifestyle content, including Hello Hunnay with Jeannie Mai Jenkins, Really, Truly, Maybe with Christina Milian, and Heart of the Batter with Jordin Sparks.
The library of Kin’s programs will be available as part of Philo’s base package for all subscribers. Boss Moves will begin shooting later this month and will include twelve thirty-minute episodes.
“We’re thrilled to bring Kin’s entertaining and diverse content to our platform for our subscribers," said Mike Keyserling, COO, Philo. "Kin’s programming, which specifically focuses on entrepreneurship and female empowerment, is a great fit for Philo’s community. We are certain that Philo subscribers will enjoy the extensive catalog of Kin shows, as well as Boss Moves, our upcoming new original series with Rasheeda.”
Tejal Ajmera, COO of Kin, said, “Kin creates programming that resonates with women of all backgrounds, wherever they are watching. We are excited to debut Boss Moves with Philo and are confident it will attract audiences looking for strong, talented, and diverse talent.”
In this new series, premiering April 2022, Rasheeda will welcome audiences into her homes and businesses and behind the scenes of her many financial decisions. Whether she’s tackling the restaurant game with Frost Bistro & Bar or international real estate with the purchase of a home in The Bahamas - nothing is out of bounds when it comes to Rasheeda.
Rasheeda is a fan-favorite reality TV superstar and former rapper, but also a highly successful entrepreneur and mogul in the making. Whether the Atlanta-native is showing viewers around her Pressed boutique, filled with her best fashion finds, or cooking up new cuisines in her beautiful kitchen, she’s always in boss mode strategizing her next big move.
Kin excels at creating lifestyle franchises for diverse women ages 25 to 40. Kin franchises are distributed across owned social media channels and partner streaming platforms.
ABOUT PHILO
Inspired by Philo T. Farnsworth, the inventor of electronic television, Philo was created to build a better TV experience. The company started in the college market and is available nationwide, offering subscribers dozens of top-rated television channels for a low monthly subscription. In addition to being the first entertainment-focused streaming TV service, Philo offers live TV, unlimited DVR, on-demand, and content from top programmers all available on Android devices and Android TV, Fire Tablets and Amazon Fire TV, Apple TV, iOS/iPad, Roku, PC/Mac web browsers, and Chromecast with Android functionality. Philo currently offers 60+ channels for $20 and allows three separate streams on three different devices with up to 10 profiles. Philo features a streamlined interface, intelligent search, and the ability to easily send your favorite shows to friends – right from within the platform. Philo is based in San Francisco, with offices in New York and Cambridge, MA. For more information, visit philo.com.
Kin is an LA-based lifestyle entertainment company. It produces and owns a growing portfolio of profitable shows distributed across social platforms that also are syndicated to linear broadcast and streaming platforms. Kin shows feature mainstream personalities including Tia Mowry, Adrienne Bailon Houghton, Jeannie Mai, Malika and Khadijah Haqq, and Angela Simmons. Kin’s programming empowers, entertains and connects diverse women around the world. For more information, visit www.kincommunity.com.
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