Bloomeffects, the first skincare brand to harness more - AmNews Curtain Raiser


Thursday, April 7, 2022

Bloomeffects, the first skincare brand to harness more


Bloomeffects, the first skincare brand to harness the hydrating and regenerative properties of Holland’s world-renowned tulips, and luxury accessories brand Neely & Chloe, have launched a limited-edition, vegan leather cosmetics case in a Dutch-inspired tulip print on April 1st, 2022 – just in time for Mother’s Day! Both Neely & Chloe and Bloomeffects stand for consciously crafted products that create moments of joy, elevating life’s everyday moments. The launch marks the first-ever brand collaboration for Bloomeffects and the first beauty partnership for Neely & Chloe.


“We aren’t a brand that launches ‘merch’ without meaning – we want there to be a purpose behind each product. With our cruelty-free formulations as an important part of what we do at Bloomeffects, exploring a vegan leather offering with Neely & Chloe was a fluid extension of that.”

– Kim van Haaster, Bloomeffects Founder



As a nod to Bloomeffects’ Dutch heritage, this new cosmetics bag features a blue and white tulip pattern inspired by the Delft style, the famous blue and white pottery that is inextricably linked to the Netherlands.



True to Bloomeffects’ ethos of creating clean skincare formulas and commitment to sustainability, this new cosmetics bag is made with cruelty-free vegan leather fabric, which is Neely & Chloe’s first foray into using vegan materials! Neely & Chloe’s finished product is just as decadent as the brand’s original materials with the same quality standards – a piece that you’ll be able to use for years.


“We make precious things – items of quality and beauty – that are to be used for years. We believe that great design stirs our emotional connection to a product. The mark of luxury is not its price or a logo – it is the inherent beauty, quality, something worth keeping. Luxury should never be out of reach.”

– Neely & Chloe Burch, Neely & Chloe Founders


Neely & Chloe’s modern approach to effortless luxury ensures that this special-edition cosmetics bag was thoughtfully constructed to stand the test of time as a beauty organizer or travel case. The design also features a coated, waterproof interior fastened with an extra-long zipper for easy access and a mess-free experience – perfect for on the go!


Neely & Chloe x Bloomeffects Cosmetics Case ($79) is available now for a limited time at We’ve provided a link below to download the press release and hi-res images. Please let us know if you need anything else and we hope you will consider for your upcoming Mother’s Day Gift Guides or general new launch stories!




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