FENTY EAU DE PARFUM CELEBRATES RESTOCK
WITH GLOBAL FLORAL INSTALLATION
Fenty Eau de Parfum – the personal, unisex fragrance created by Rihanna – is celebrating its highly anticipated restock after quickly selling out twice in 2021 with a larger-than-life floral installation inspired by Rihanna’s perspective on fragrance and the notes that comprise the scent. Debuting in NYC this weekend, people can now smell the Eau de Parfum IRL for the first time and participate in the coveted pre-sale on Fentybeauty.com before it officially becomes available for purchase on May 6.
Created by the renowned multidisciplinary street and sculpture artist, Mr. Flower Fantastic, the immersive billboard brings Fenty Eau de Parfum to life with over 80,000 flowers made of Hyacinth, Bulgarian Rose, Magnolia, Hydrangea, Patchouli, Bergamot, and Blueberry, which are the key florals of the Eau de Parfum, curated by Rihanna. Set in Soho, the floral wall is a disruptive statement communicating Rihanna’s point of view on fragrance. Rihanna always believed that fragrance is one of the most personal aspects of a beauty routine, and wanted to weave that sensorial nature into all elements of the Fenty Eau de Parfum experience -
“A woman is supposed to smell powerful and confident. And sexy. And what does that smell like? Because you can’t really put a scent into adjectives. But it means whatever makes her feel that way. Whatever scent connects her to the memory or feeling of empowerment, confidence, and sexiness.”
- Rihanna
The floral installation will be live in New York City for four days only before this immersive experience pops up globally. To discover the floral wall’s next location around the world, sign up for emails on Fentybeauty.com and follow along.
NYC Fenty Eau de Parfum Floral Billboard will be located at the corner of Lafayette Street and East Houston Street until Monday, May 2, 2022.
Fenty Eau de Parfum ($140) is currently taking pre-orders in advance of the May 6th release. It ships globally and is available exclusively at FentyBeauty.com.
Release on May 6th
Get it before it’s gone (again!)
ABOUT FENTY EAU DE PARFUM
Defying categorization, Fenty Eau de Parfum is spicy and sweet all at once and is designed to be worn by all people, for all occasions. It evokes the memories, connections, and experiences unique to each person through the power of scent. Rihanna was led to the world’s fragrance capital, Grasse, France, where she worked alongside world-renowned LVMH Master Perfumer Jacques Cavallier to create Fenty Eau de Parfum, a one-of-a-kind scent that cannot be categorized into a traditional olfactive family. From the uniqueness of the composition of fragrance to the hand-selected ingredients in their purest form, Fenty Eau de Parfum is a true, thoughtful representation of her essence, memories, and experiences. Combining magnolia and musk with tangerine, blueberry, and hints of Bulgarian rose absolute, geranium, and patchouli, this unique blend comprises a one-of-a-kind scent that is all heart and pure soul.
Rihanna has always believed that fragrance is one of the most personal aspects of a beauty routine, and she wanted to weave that sensoriality into all elements of the Fenty Eau de Parfum experience – from the fragrance’s notes to the bottle design and even to the long, soft cloud that envelops you when you spray the perfume. A true embodiment of Rihanna, the bottle was designed to fit perfectly in her hand and represents a harmonious balance of femininity and masculinity, vintage and modern, with its curved body and beautiful amber-brown shade (Rihanna’s favorite color!).
#FENTYPARFUM
Floral Installation created by @mrflowerfantastic
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