When Fenty Beauty debuted with the ground-breaking assortment of Pro Filt’r Soft Matte Longwear Foundation in 2017, Rihanna sought to provide shades that made everyone, everywhere feel seen, heard, and represented.
After igniting her unwavering mission of “Beauty For All” and expanding the bestselling range of 40 foundations to 50 in 2019, Rihanna has now done it again and continued to refine the Pro Filt’r Soft Matte Longwear Foundation assortment to truly provide a color match for people of all skin tones. With extensive testing and rigorous research, Fenty Beauty has identified the gaps in its foundation lineup and is adding 9 new shades to provide people with the most inclusive 50 shades yet.
One of the things that I felt was really important to start with was the foundation. Foundation is one of those areas in the beauty industry that has a big void for people at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very light or if you're very deep, there aren’t a lot of options. And so, I wanted to make sure that people of all skin tones were covered so they could be included in what I created.” - Rihanna
Pro Filt’r Soft Matte Longwear Foundation was formulated with Climate Adaptive Technology that fights heat, sweat, and humidity and won’t clog pores. Plus, this bestselling formula gives skin an instantly smooth, pore-diffused, shine-free finish with medium coverage that is buildable to your preference. Best of all, this long-wearing, light-as-air texture is undetectable on the skin – so you always look like you.
The 9 new shades of Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation ($38) will be available starting next Friday, August 19th at Fentybeauty.com, Ulta.
The 9 new shades of Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation ($38) will be available starting next Friday, August 19th at Fentybeauty.com, Ulta.
#PROFILTR
#FENTYFACE
No comments:
Post a Comment