MERIT - Beauty in Minutes - AmNews Curtain Raiser


Friday, November 4, 2022

MERIT - Beauty in Minutes


MERIT gives you a complete beauty look in five minutes offering the Five Minute Morning Core Collection and The Completion Set (Skin, Color, & Bronzer). 

MERIT was started in 2017 when Katherine Power, still pregnant with her son, posted a short Instagram video of her five-minute beauty routine, and the world took note. At first, MERIT was a direct-to-consumer product available on but in January 2021 the products moved to Sephora in-store and online. 

The MERIT Signature Bag (automatically ships free) is reusable, washable, double-lined, and built to last. 

MERIT is about streamlining the process with products designed to be buildable and impossible to mess up. The company also focuses on its impact on Mother Earth with a goal to eliminate as much virgin material as possible from its packaging and components. 

How popular is MERIT? A product is sold every 17 seconds through their direct-to-consumer website and has been tagged on social media all over the world. 

MERIT is shaking up the industry and is worth every penny. 

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