Fenty Eau de Parfum ($140) will be available at Sephora - December 8 - AmNews Curtain Raiser


Monday, December 5, 2022

Fenty Eau de Parfum ($140) will be available at Sephora - December 8


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Rihanna’s Best-Selling Fenty Eau de Parfum is Coming to Sephora

Fenty Eau de Parfum will launch in Sephora for a limited time this December for the holidays


Fenty Eau de Parfum - the first luxury fragrance from Rihanna and Fenty Beauty - will launch for a limited time at Sephora starting December 8th, 2022. This marks the product’s first in-store retail experience after launching exclusively on FentyBeauty.com. After selling out twice within hours of each restock, Fenty Eau de Parfum returned as a core fixture in the Fenty Beauty collection in Fall 2022 and now will continue to be available both on the brand’s website and Sephora locations and Sephora.com.




“Fragrance is so personal – it represents something different and smells unique for each person. I’m excited to bring the Fenty Eau de Parfum experience in-store so that people can discover it in a new way.” - Rihanna


A deeply intimate fragrance that's complex, vibrant, raw, spicy and sweet all at once, the scent was designed by Rihanna for all people and all occasions. She hand-selected key notes of magnolia, musk, tangerine and Bulgarian rose in the world’s fragrance capital, Grasse, France, alongside world-renowned LVMH Master Perfumer Jacques Cavallier-Belletrud to create a sensual warm floral experience. The scent is inspired by distinct memories and places that Rihanna cherishes from throughout her life – Bridgetown, Barbados; Grasse, France; New York, New York; Paris, France; Los Angeles, California.


“That’s the thing I love the most: it’s an experience, it’s a memory, encapsulated into a fragrance. Once you smell it, you’ll never forget it.” – Rihanna


Rihanna has always believed that fragrance is one of the most personal aspects of a beauty routine, and she wanted to weave that sensoriality into all elements of the Fenty Eau de Parfum experience – from the fragrance’s notes to the bottle design and even to the long, soft cloud that envelops you when you spray the perfume. A true embodiment of Rihanna, the bottle was designed to fit perfectly in her hand and represents a harmonious balance of femininity and masculinity, vintage and modern, with its curved body and beautiful amber-brown shade.


“I wanted a rich color that really represented all genders from across all walks of life. Brown is my favorite color. Brown is who I am. Brown is what I come from. If I’m going to make a fragrance that represents me, even the body language of the bottle needs to marry that. So, I wanted something brown, but also transparent – so you could see the liquid and the fragrance you’re about to experience.” – Rihanna


Fenty Eau de Parfum ($140) will be available at Sephora stores and Sephora.com starting December 8, 2022 (check local retailers for specific dates) until December 27, 2022 and will continue to also be sold on FentyBeauty.com.




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