Fenty Beauty transformed the city skyline - AmNews Curtain Raiser


Tuesday, March 21, 2023

Fenty Beauty transformed the city skyline

To celebrate the launch of its newest product - Hella Thicc Volumizing Mascara - Fenty Beauty transformed the city skyline and some of NYC's most iconic landmarks with custom laser and velocity projections. New Yorkers got a hella big surprise around 8PM EST on Monday night when a projection of Rihanna’s eyes and hella thicc lashes lit up the Brooklyn Bridge, Chrysler Building, The  New York Public Library, Washington Square Park, Madison Square Garden, Atomic Clock Tower, Brooklyn Museum, and many more. Shortly after, each building was then illuminated with the official reveal of Hella Thicc Volumizing Mascara, which will launch officially on March 28, 2023.


Fenty Beauty Hella Thicc Volumizing Mascara will create thicker and lifted lashes without the weight, clumps, or touch-ups, delivering voluptuous volume to every lash. It features an ultra-creamy formula and uniquely tapered precision brush and is suitable for all lash types - short, dense, fine and long. Hella Thicc won’t budge, transfer or fade, and is available in Rihanna’s go-to black shade, ‘Cuz I’m Black,’ to give lashes the ultimate matte black finish for ultimate drama. 


“Hella Thicc’s formula gives my lashes that buildable, voluptuous volume with every swipe, and the brush is so precise that you can get into every little lash to create different looks. This formula was made to make any and every lash Thicc!” – Rihanna 



Fenty Beauty Hella Thicc Volumizing Mascara ($19) will launch globally online March 28, 2023 at FentyBeauty.com, Ulta.com, Sephora.com and Kohls.com, and in-store March 31, 2023 at Ulta Beauty, Sephora and Sephora at Kohl’s locations.




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