https://blog.google/products/shopping/google-shopping-holiday-100-2023/

Searching for the Best Holiday Gifts? Goggle it — literally!

Navigating the Festive Frenzy: Unwrapping the Holiday 100 Gift Guide

In the ever-evolving landscape of online searches, it's undeniable that the term "Google it" has become synonymous with seeking information on the web. Just as we reach for a "Kleenex" instead of tissue when we sneeze, the brand has seamlessly integrated into our daily vernacular. Similarly, when it comes to finding the perfect gift, many of us turn to the familiar act of "Googling it.”

This holiday season, navigating the expansive realm of online shopping has become more streamlined, thanks to the ingenious minds behind the Holiday 100. This curated list compiles 100 gift ideas and insights derived from trending searches, making the quest for the ideal present a breeze. The compilation spans various categories, including apparel and accessories, beauty, gaming and electronics, health and fitness, toys and crafts, and more.

In a world where choices can be overwhelming, the Holiday 100 acts as a guiding light, simplifying the gift-giving process. Whether you're on the lookout for fashion-forward accessories, cutting-edge electronics, or health-conscious gifts, this comprehensive guide has you covered.

What sets the Holiday 100 apart is its ability to tap into the pulse of the online community, identifying emerging trends and popular searches. As we gear up for the festive season, this curated selection ensures that your gifts are not only thoughtful but also aligned with the latest preferences.

https://blog.google/products/shopping/google-shopping-holiday-100-2023/

Here’s a peek at some of this year’s insights:

• Scrunchies have some competition. Search interest in "claw clips" reached an all-time high in March 2023. 
• Cozy is king. "Cozyberry Candle Warmer" has been the top-trending item in the interior decor category for the last 12 months. 
• Sustainable diamonds are forever. Lab-grown jewels make an appearance on this year’s list after Search interest in "lab-grown diamond tennis necklaces" doubled this year. 
• Dog-tired? Also on this year’s Holiday 100 is the "human dog bed.” Search interest for them spiked more than 1,650% this year. 
• DIY decor is in. Search interest in "puzzle vase" increased more than 1,150% over the past year and was searched more in 2023 than ever before. 

GOOGLE is also launching a new deals destination for deals-only 

 shopping!

https://blog.google/products/shopping/google-shopping-best-holiday-deals-2023/

Here’s how it works:

• Head to Google Search, and type “Shop Deals” in the search bar, or if you’re on the lookout for something specific, search for a category like “Shop sneaker deals.”
• On the deals page, you’ll find promotions and markdowns in top holiday categories, such as apparel, electronics, toys, and beauty. They’ll include deals from a variety of merchants, including big-box stores, direct-to-consumer brands, luxury multi-brand retailers, designer labels, and local stores.
• You can scroll through carousels of deals by category, which take into account what you usually like to shop for when you’re signed into Google and see popular stores that have deals on what you’re looking for. 
• If you see a product you’re interested in, you’ll click on the product or visit the merchant site to learn more.

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