PRADA SKIN and PRADA COLOR

 

Prada announces the US launch of Prada Skin and Prada Color. Since 1913, Prada has been creating dialogue and challenging conventions, signaling new changes with radical elegance, intellectual purity, and unrestricted creative experimentation. Today, Prada rethinks beauty. Reimagining existing definitions and expectations, Prada proposes a free-thinking, avant-garde vision of beauty activated by tech and creativity. Skin and Color are redefined through their intention, characterization, and expression to open new perspectives and possibilities of self-reinvention that is timeless, yet always evolving. Across both categories, skin-conscious and potent formulas are encased in minimal yet sophisticated packaging that is unmistakably Prada. Developed with refillability as a key pillar from the start, the product design presents one Prada Beauty experience that brings together codes of luxury, functionality, and responsibility in its intention and execution. RETHINKING BEAUTY BY BRIDGING PHYSICAL AND DIGITAL THE TALENT To communicate a vision that bridges the IRL and URL dimensions, Prada has appointed two official brand talents: Global Creative Makeup Artist Lynsey Alexander and Global Creative E-Makeup Artist Ines Alpha to create an enriching creative dialogue, exploring the apex of real and digital life as it relates to Skin and Color. Palettes and communication are realized through collective intelligence, signalling the first time a major fashion brand has worked with a physical and digital artist to realize a beauty collection. The two “phygital” (physical + digital) brand makeup artists play an integral part of color development, using their vision and expertise to reinforce brand uniqueness.

PRADA SKIN Prada rethinks Skin through the lens of adaptation as the new performance. Built on the purpose of helping skin adapt as fast as the environment changes, the Skin range from cleanser to foundation provides instant and over-time care. The skin’s ability to renew, regenerate, and reinforce itself is augmented with Prada's Adapto.gn Smart Technology, a multi-potent complex that helps skin adapt to its environment in real-time.

PRADA AUGMENTED SKIN: THE NEW REFILLABLE CREAM ($390, $315 Refill) Prada’s 2-in-1 day & night skin cream that transforms from gel to balm upon application. With over-time use, skin is optimized as Proxylane restores moisture, hyaluronic acid recharges skin volume to smooth out texture, vitamin CG provides antioxidant protection to revitalize skin and improve radiance, and ceramides increase skin hydration and promote optimal barrier function.

PRADA AUGMENTED SKIN: THE NEW REFILLABLE SERUM ($410, $330 Refill) Prada’s 2-in-1 face & eye serum that transforms from cream to water upon application. Hyaluronic acid works to refine skin texture, enhancing volume and density, while the antioxidant properties of squalane even skin tone to reveal a translucent radiance.

PRADA AUGMENTED SKIN: THE NEW ESSENCE ($135, 100ml) Prada’s 2-in-1 toner & micro-peel essence improves brightness and minimizes fine lines with one swipe. This pore-tightening micro-peel and pre-care toner is created with eco-designed formulation processes powered by the Adapto.gn Micro-Peel Technology™. It is co-formulated with a potent AHA-BHA-PHA acid complex to thoroughly prep and optimize the skin texture while gently exfoliating and accelerating cell turnover.

PRADA AUGMENTED SKIN: THE NEW CLEANSER & MAKEUP REMOVER ($95, 125ml) Prada’s 2-in-1 daily cream-to-foam skin cleanser & makeup remover. The formula’s high-performing ingredients include a potent blend of amino acids, glycerin, and Lactobacillus ferment to purify skin texture while optimizing suppleness and radiance.

PRADA REVEAL: THE NEW REFILLABLE FOUNDATION ($70, $55 Refill) Prada Reveal Skin Optimizing Foundation enhances the skin in three dimensions – tone, luminosity, and texture – to reveal soft-filtered skin in-real-life. Instantly upon wear, the foundation creates a soft matte finish using the advanced IRL(In-Real-Life)-micro-filter technology. This patented hero technology exclusive to Prada optimizes light diffusion with a smart molecule that micro-crystallizes onto skin, revealing a naturally radiant and seamlessly filtered complexion with breathable 24-hourwear. The foundation comes in 33 flexible shades with buildable coverage to provide customizable wear across an inclusive spectrum of skin tones and undertones. AI technology-powered and human-tailored, the shade design is based on an algorithm of 3,000 different skin tones scanned for greater accuracy and personalization in color-matching. From cleanser to foundation, Prada offers a holistic and customizable routine based on skin’s unique needs. Skin performance is further augmented when Prada Reveal foundation is used in combination with the Augmented Skin Cream.

PRADA COLOR Prada Color rethinks self-reinvention as the new self-expression. An invitation to explore all the shades of you, the Color range covering eyes and lips offer maximal expression with minimal effort from versatile fashion-curated colors and smart textures. The lipsticks provide two perspectives on matte, inspired by the ubiquitous mattified lips seen on Prada runways since the brand’s first Ready-to-Wear show in 1988. Drawing from the Prada fashion archive that holds 27,000 textiles and patterns, the eyeshadow palettes showcase an unexpected curation of pigments in dynamic finishes.

PRADA MONOCHROME HYPER MATTE DURABLE WEIGHTLESS LIPCOLOR ($50, $40 Refill) With a textured bullet that resembles Prada’s signature Saffiano leather, the Hyper Matte Durable Weightless Lipcolor offers one-stroke payoff with up to 12-hour wear. 19 profound colors are formulated with a black base to reproduce the Saffiano leather’s high-density color depth and a sophisticated matte finish that suit all skin tones.

PRADA MONOCHROME SOFT MATTE BUILDABLE WEIGHTLESS LIPCOLOR ($50, $40 Refill) With a textured bullet that mirrors Prada’s iconic Re-Nylon fabric, the Soft Matte Buildable Weightless Lipcolor offers adjustable, buildable coverage. 18 luminous matte colors are formulated with a white base to recall the luminosity of the Prada Re-Nylon in soft, diffused colors that flatter all skin tones.

PRADA BALM LIP-OPTIMIZING CARE ($50) Prada Balm is a lip-optimizing formula with a universal Prada Green shade and a natural matte finish. Worn alone or as the optimal primer underneath Prada Monochrome Lipstick, the balm smooths, moisturizes, and strengthens the lip barrier, and enhances the natural look of the lips.

PRADA DIMENSIONS: THE NEW REFILLABLE EYESHADOW ($80, $65 Refill) From prints to pigments, Prada Dimensions reconstruct iconic prints from the brand’s archive to present six fashion-curated eyeshadow palettes. Each palette allows you to explore all your dimensions with an eclectic range of three sophisticated neutrals and a single eccentric accent in four dynamic finishes including satin, soft matte, hyper matte, and metal foil. The hybrid creamy-powder finish eyeshadows blend and layer without falloff, while their skin affinity provides weightless comfort and up to 12-hour durable wear.

PRADA BEAUTY TOOLS Prada Beauty Tools are artistry-engineered essential, multi-use tools. The versatile brushes are designed by Prada makeup artists and created by fine arts manufacturers. Faux fur-inspired, the advanced synthetic fibers are hand-crafted one-by-one to provide high-performance makeup application, sensoriality, and durability. The ultra-durable brass handle with laser-engraved Prada logo adds a touch of luxuriousness to every stroke. The Prada tools include: 01 Prada Powder Diffusing Brush ($85) 02 Prada Powder Sculpting Brush ($90) 03 Prada Foundation Optimizing Brush ($85) 04 Prada Concealer Buffing Brush ($65) 05 Prada Eye Blending Brush ($69) 06 Prada Eye Shaping Brush ($59) 07 Prada Eye Defining Brush ($59) 08 Prada Brow & Eyeliner Brush ($59) 09 Prada Lip Filling Brush ($69) Prada Foundation Diffusing Sponge – 3 tones ($35)

Prada Skin online at Prada-Beauty.com and Nordstrom.com, in-store at Nordstrom in February 2024, and at Bloomingdale’s in March 2024. Prada Color online at Prada-Beauty.com, Sephora.com and Nordstrom.com, in-store at Sephora and Nordstrom in February 2024, and at Bloomingdale’s in March 2024.