Super Boost Skin Tint: MAKE UP FOR EVER new product drop

Super Boost Skin Tint: MAKEUP FOR EVER 

NEW PRODUCT DROP

Let’s be clear: the beauty industry hasn’t always made space for everyone. For years, many consumers—especially those from African American and broader BIPOC communities—have had to mix products, settle for limited shade ranges, or walk away entirely from brands that didn’t understand their needs.

MAKE UP FOR EVER has been one of the few brands consistently paying attention. Long before “inclusivity” became a buzzword, the brand built its reputation on performance and range. With the release of Super Boost Skin Tint, it continues that legacy—offering a formula designed to meet real skin needs with both respect and care.

The Super Boost Skin Tint is a lightweight, buildable product that delivers sheer to medium coverage. It gives skin a healthy, radiant finish without masking it. But what makes it stand out isn’t just the finish—it’s the formula. Infused with polyglutamic and hyaluronic acids, it delivers long-lasting hydration (up to 72 hours) and visible plumping and smoothing effects. Over time, grapefruit extract helps improve the skin’s appearance, making this a true hybrid of skincare and makeup.

What matters most: it works. The formula blends seamlessly into a wide range of undertones, avoiding the ashy or gray cast so many BIPOC consumers know too well. It adapts to the skin, rather than flattening or altering it. It feels light, looks natural, and moves with you.

That kind of thoughtful formulation is essential—especially when you look at the numbers. In 2024, the African American community alone spent $9.4 billion on beauty products. That’s not a typo. Billion, with a “B.” Despite that buying power, BIPOC-owned brands remain underrepresented on store shelves, in product development rooms, and in boardrooms. Our communities fuel this industry, but we’re rarely centered in it.

That’s why this product matters. When a legacy brand like MAKE UP FOR EVER delivers something that meets the real needs of underrepresented communities, it deserves attention.

Professional makeup artists have already embraced the tint. Their application tips are straightforward: use your fingers to blend for a natural look, apply a second layer only where needed, and try mixing two shades for a sun-touched finish. But even outside the pro world, this is a product made for everyday routines—for real people, not just models on campaign shoots.

Super Boost Skin Tint is more than a product launch. It’s a quiet but meaningful reminder that inclusivity, when done right, doesn’t have to shout. It just has to show up—and stay consistent.

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