Wilson Morales and Toni Gonzales Lead Afro-Latino Short Film Competition with AAFCA and LEJA to Elevate Representation in Hollywood - AmNews Curtain Raiser

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Friday, October 3, 2025

Wilson Morales and Toni Gonzales Lead Afro-Latino Short Film Competition with AAFCA and LEJA to Elevate Representation in Hollywood






Toni Gonzales 

Wilson Morales 



Lights, Camera, Representation: The Afro-Latino Short Film Competition Shaping Hollywood




If you’ve ever dreamed of telling your story on screen, now is the time to pay attention. The Afro-Latino Short Film Competition, presented by the African American Film Critics Association (AAFCA) and the Latino Entertainment Journalists Association (LEJA), is officially back for its second year — and this is where you can learn how to be part of it.


Why this competition matters

Representation isn’t symbolic. For Wilson Morales and Toni Gonzales, representation is survival. Morales has spent decades highlighting African American and Afro-Latino films, placing them within the wider canon of world cinema. Gonzales, co-founder of LEJA, built her platform to ensure Latino journalists — and now filmmakers — have both voice and visibility in Hollywood.


Together, their organizations are making sure Afro-Latino voices have a place on screen. Last year’s winning director, Maegan La Trese Philmore, described the atmosphere as “transformative.” Her short film Soul Tie didn’t just win first place — it opened doors to a larger industry community.


Where to go for details

The competition is growing, thanks to the return of sponsor Lexus, and filmmakers across the country are watching closely. But here’s the important part:


👉 To learn how to apply, see deadlines, and get full requirements, head to AAFCA’s website.


You can also visit soyleja.org for more background about LEJA and its role in amplifying Latino voices in Hollywood.


These sites will guide you through the process — from eligibility to submission steps and timeline details.


Why your voice matters

The numbers speak volumes: Latino buying power was $3.4 trillion in 2021. African American buying power is on track to reach $2 trillion by 2026. Together, these communities account for nearly 20 percent of U.S. consumer spending on entertainment, film, and streaming.

Yet their stories remain underrepresented. This competition aims to change that — not just by providing recognition, but by opening industry doors.

Don’t miss it

The Afro-Latino Short Film Competition is more than a contest — it’s a platform, a community, and a chance for your voice to be heard.

Head to aafca.com to learn how to apply, get the requirements, and join the movement that is reshaping Hollywood.

 


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