In a move that signals both ambition and adaptation, the Academy of Motion Picture Arts and Sciences has entered a long-term partnership with AEG to relocate the Oscars to L.A. LIVE beginning in 2029.
The agreement, which runs through 2039, will place the ceremony inside the Peacock Theater, marking a significant departure from its long-standing home at the Dolby Theatre. The Oscars will remain at Dolby through 2028, maintaining continuity as the Academy prepares for a larger-scale transition.
The shift is less about leaving Hollywood Boulevard and more about expanding the Oscars into something bigger than a single-stage event.
L.A. LIVE offers a built-in ecosystem. Anchored by Crypto.com Arena and surrounded by hotels, media infrastructure, and public gathering spaces, the complex allows the Academy to stretch the ceremony beyond the theater itself. The newly expanded plaza is expected to host red carpet arrivals and fan-facing moments, turning the Oscars into a campus-wide experience rather than a contained production.
AEG, which owns and operates the district, will undertake major upgrades to the Peacock Theater. These include enhancements to stage capabilities, sound and lighting systems, and backstage operations—each designed to meet the technical demands of a global, multi-platform broadcast. The collaboration also includes custom design elements tailored specifically for the Oscars, suggesting a venue built around the show rather than adapted to it.
The timing aligns with a broader shift in distribution. Beginning in 2029, the Oscars will also stream globally on YouTube through an exclusive rights agreement, expanding access beyond traditional television. The move reflects the Academy’s effort to meet audiences where they are—online, mobile, and international—while preserving the live-event prestige that defines the ceremony.
For the Academy, the partnership represents a careful balance: honoring tradition while acknowledging that the industry it celebrates has changed. For AEG, it cements L.A. LIVE as a central stage for defining cultural moments.
The Oscars have long been a symbol of Hollywood at its most polished. This next chapter suggests a broader vision—one that is more open, more expansive, and designed for a global audience that no longer watches from just one place.
Visit L.A. LIVE at:
.png)

No comments:
Post a Comment