| Courtesy of A.M.P.A.S.®️ |
The Oscars now have their last two Sunday nights on ABC. The Academy of Motion Picture Arts and Sciences and ABC have set the 99th Academy Awards for March 14, 2027, and the 100th for March 5, 2028, locking in the final broadcasts before the show moves to YouTube at the end of the decade.
Along with those dates, the Academy has circulated a detailed schedule for the 2026–2027 awards season — from eligibility and submission deadlines to nominations and final voting — giving studios, streamers, and awards strategists a fixed calendar to plan around (see key dates box). For a business that lives on windows, corridors, and “for your consideration” timing, the clarity arrives early enough to shape release schedules, festival premieres, and awards spending over the next two years.
Key dates for the 99th Oscars
- Eligibility window: Jan. 1–Dec. 31, 2026
- Final submission deadline: Nov. 12, 2026
- Shortlists: Dec. 15, 2026
- Nominations voting: Jan. 11–15, 2027
- Nominations announced: Jan. 21, 2027
- Final voting: Feb. 25–March 4, 2027
- 99th Oscars: March 14, 2027
- 100th Oscars: March 5, 2028
For studios and streamers, the decision to keep the show in March — rather than creeping back toward February — is significant. A mid‑March ceremony preserves the now‑familiar cadence of fall festival launches, late‑year prestige releases, and a long phase‑two campaign that runs through winter, while leaving breathing room after the crush of guild awards. It also gives distributors a clear “last stop” for theatrical and platform expansions timed to awards momentum, especially in a marketplace still settling after the pandemic and strikes.
For network and agency offices, the two dates instantly become anchors on whiteboards. For marketers, the 100th Oscars in particular is a prize: a centennial show that can be sold as a once‑in‑a‑generation event to advertisers, brand partners, and global licensees. For publicists and campaign strategists, the detailed calendar of those dates — from the November submission deadline to the mid‑January nominations vote — sets the tempo for screenings, Q&As, and craft‑category pushes that have to land before ballots go out.
The locked‑in schedule also clarifies the final stretch of the Oscars’ long broadcast run on ABC. The 2027 and 2028 shows are expected to be the last under the current deal, before the ceremony shifts to an exclusive streaming home on YouTube in 2029 and relocates from the Dolby Theatre to the Peacock Theater at L.A. Live downtown. Those moves were announced earlier this year and have already been digested in industry circles; what had been missing was a precise timetable for the legacy version of the show that still underpins much of the Academy’s traditional television revenue and sponsorship structure.
With the dates now set, the Academy can frame the next two broadcasts as a contained closing chapter. The 99th ceremony becomes the penultimate installment of the Dolby‑and‑ABC era; the 100th, a centennial celebration and a de facto farewell to a half‑century relationship with a single broadcast partner. That framing, people involved say, is likely to inform everything from host and producer choices to how aggressively ABC and the Academy lean into nostalgia — clip packages, returning winners, live musical numbers — before the show is rebuilt for a streaming‑first world.
The calendar, meanwhile, is designed to feed both sides of the evolving Oscars business. On one end are the traditional touchpoints: print and outdoor “for your consideration” campaigns pegged to shortlist and nominations dates; awards‑season media buys clustered around the telecast; and a live Sunday‑night audience that, while smaller than in its heyday, still ranks among television’s biggest non-sports draws. On the other are the digital extensions that have grown in importance as linear ratings have slid: nomination‑morning videos; red‑carpet live streams; and acceptance‑speech clips that can be cut, subtitled, and pushed out globally in minutes.
Executives and awards consultants say the value of the new calendar is less about surprise than about certainty. The streaming era and the move downtown are already on the horizon; the rules for eligibility and campaign practices continue to evolve; the broader audience for awards shows remains in flux. Against that backdrop, having the next two Oscar Sundays nailed down — and the path to them mapped out in detail — gives the town something it has lacked in recent years: a stable, two‑year runway for Hollywood’s biggest night in its most familiar form.

No comments:
Post a Comment