FENTY'S HELLA THICC VOLUMIZING MASCARA - THAT GOOD!

To celebrate the launch of Rihanna’s newest mascara, Hella Thicc Volumizing Mascara, Fenty Beauty is launching the #HellaThiccChallenge on YouTube Shorts. Now through April 11, users can create their own beauty videos for the opportunity to purchase Hella Thicc Volumizing Mascara with a YouTube-exclusive offer. Best of all, Fenty will select their top 10 favorite videos, and these lucky participants in the #HellaThiccChallenge will each win $500 cash and a Fenty Beauty gift box with some of the brand’s best-selling products.

To join the #HellaThiccChallenge, simply create your own beauty video and show off how Hella Thicc helps you achieve 3 levels of lash thiccness and unlock your hella bold Fenty Face. For details on how to create your YouTube

 

Short video for the Fenty Beauty #HellaThiccChallenge, please visit:

https://youtube.com/shorts/WAtEFdl-8_0

 

https://fentybeauty.info/HellaThiccChallenge

 

Fenty Beauty Hella Thicc Volumizing Mascara is an ultra-creamy, ultra-black longwear mascara that coats and loads every lash for a voluptuous and curvaceous lash effect that feels weightless. Its tapered brush and full-bodied formula make it easy to coat, curl and lift lashes for an unreal dramatic lash effect that’s sweat-, humidity-, & transfer-resistant. It will officially be available for purchase online beginning March 28, 2023 at FentyBeauty.com, Ulta.com, Sephora.com, and Kohls.com and in-store beginning March 31, 2023 at Ulta Beauty, Sephora and Sephora at Kohl’s locations.

 

@fentybeauty #HellaThiccChallenge @badgalriri