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One hundred percent of the ticket proceeds have been pledged towards community programs led by The Good Karma LA to serve the unhoused population of Skid Row, in addition to raising funds for a more significant project focused on building a mobile community kitchen for food distribution in Los Angeles.
The event commemorated the Indian holiday Holi – also known as the festival of colors. Of course, you don't have to tell an Indian twice to come out and play Holi on this day, but this meaningful fundraiser encouraged attendees to come out in full force and celebrate “the colors of life” and the advent of spring as a catalyst to pump that energy back into LA neighborhoods, uplift the local community, and honor the power of service. And yes, every desi and non-desi had an absolute blast throwing every shade of color they had around!
Check out the video above that not only highlights the thrilling Holi event day but also speaks about the encouraging and noble mission of Good Karma LA, supported by Rukus Avenue Radio and Styled by Ambika, which aims to unite the greater Los Angeles community while sharing the South Asian heritage and culture.
Here's who participated and contributed to bringing more awareness about Indian and South Asian culture on 'HoliHype LA' day:
Local vendors, part of the South Asian Marketplace, set up booths showcasing their products and services for guests to Interact, shop, and meet, including Karmagraphy (full-service fusion dance company), Kulture Khazana (products focused on heritage and culture), Yaga (CBD products for pain and healing), Raga (South Asian-inspired apparel), Sahara (NGO dedicated to helping victims of domestic violence), In A Perfect World (NGO that empowers youth through mentorship and building schools around the world), Element Apothec (health and beauty brand), Hinal Beauty Studio (henna tattoo artist), Haf and Haf (modern Desi art)
South Asian DJs in LA set the grounds reverberating with foot-stomping music with headliner Peter Madana, and performances by Saum G, a renowned musician and cello player, and live dhol beats by Vinay Sharma of So Dhol.
South Asian-themed cocktails were customized just for the event by Jivati and Cada Dia Tequila
South Asian Food Trucks & Snacks from local restaurants, including local South Asian favorites like Arth Bar and Kitchen and Chennai Tiffin, added to the flavors of the day.
About The Good Karma
The Good Karma LA organization is a Los Angeles-based non-profit founded in 2020 to better help the underprivileged population on Skid Row and Downtown Los Angeles. They have consecutively for 142 weekends served over 55,000 hot meals and 100,000 water bottles in addition to love and care for their friends on Skid Row. The current focus of The Good Karma LA is to raise funds to build a mobile community kitchen to serve meals 7 days a week and to expand a larger footprint in LA. For more information visit www.thegoodkarmala.org.
About Rukus Avenue
Founded in 1996, Los Angeles-based Rukus Avenue’s confluence of cultures has had a signature musical expression noted for its cultural contribution to America. As a music and entertainment company with a 26-year history, Rukus Avenue captures a worldwide movement to bring social change through music, media, and the arts. “Activate Your Listening” is Rukus Avenue Radio’s social good initiative, which highlights and amplifies the impactful work of various NGOs local and global. Rukus Avenue is a proud community partner with The Good Karma LA. For more information, visit www.rukusavenue.com.
About Styled By Ambika
AmbiKa has become a highly sought-after celebrity stylist in Los Angeles, CA. Her work includes features in numerous internationally published magazine editorials, unique styling for clients at red-carpet events, and designing custom wardrobes. She specializes in costume design and tour wardrobe. AmbiKa continually uses her platform to raise awareness within the community. For more information, visit www.styledbyambika.com.
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All Photos and media courtesy Rukus Avenue Radio.
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