Fenty Beauty’s bestselling foundation for the sharp price point of $15!

 

NEW! PRO FILT’R MINI SOFT MATTE LONGWEAR FOUNDATION

 

THE GAME-CHANGING FOUNDATION

IS NOW AVAILABLE IN A MINI, TRAVEL-FRIENDLY SIZE.

                                           ($15)

Get Fenty Beauty’s bestselling foundation for the sharp price point of $15! Fenty Beauty introduces Pro Filt’r Mini Soft Matte Longwear Foundation, a travel-friendly size of Rihanna’s boundary-breaking foundation. Pro Filt’r Mini Soft Matte Foundation is available in the same 50 shades as the full-size for the most inclusive foundation range yet. Pro Filt’r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds from medium to full coverage. This oil-free soft matte foundation is made with climate-adaptive technology that’s resistant to sweat and humidity and won’t clog pores. Its light-as-air, long-wear formula is undetectable on skin—so you always look like you. Best of all, the new lightweight, portable Pro Filt’r Mini packaging is perfect for creating your #FENTYFACE, wherever you are! 

 

Fenty Beauty Pro Filt’r Mini Soft Matte Longwear Foundation ($15) is available now at Fentybeauty.com.

 

NEED HELP FINDING YOUR PRO FILT’R FOUNDATION SHADE?

Fenty Beauty offers its virtual “Try Shade On” capability on FentyBeauty.com, making discovering your perfect foundation shade easier than ever before. 

To experience the virtual try-on, simply visit www.fentybeauty.com, browse for Pro Filt’r Mini Soft Matte Longwear Foundation, and click the “Try Shade On” icon at the bottom right corner of the product image screen. 

A live photo of you will then be generated, allowing you to “try on” any of the 50 foundation shades. Move around to see how the shades look on you at different angles, click the split screen icon to see one shade on vs. one shade off, and even download the picture to show and share your selections.

 

Fenty Beauty is also making shade matching easier than ever by highlighting real-life Fenty Fam on the Pro Filt’r Soft Matte Longwear Foundation product page—helping consumers see themselves in Fenty Foundation.

@fentybeauty

#PROFILTRSOFTMATTEFOUNDATION

@badgalriri