AAPI Heritage Month in May 2022, Bloomeffects,

In celebration of AAPI Heritage Month in May 2022, Bloomeffects, the first brand to use the power of Dutch tulips in skincare, has partnered with fellow Asian American/Pacific Islander and female-owned beauty and apparel brands. Together, these thirteen brands will collaborate on social media to help spread awareness about AAPI Heritage Month, including an educational Instagram Live “Founder Friday” series throughout the entire month of May, multi-branded social media giveaways, and charitable donations from product sales to AAPI nonprofit collective Gold House.

 

FOUNDER FRIDAY INSTAGRAM LIVE SERIES – TUNE IN!

For the “Founder Friday” series, Bloomeffects Brand Founder Kim van Haaster, a first-generation Asian Australian, will moderate conversations on @Bloomeffects Instagram channel with fellow AAPI-owned brand founders, where they will share their lived experiences of their Asian heritage and identity, discussing how that inspired the development of their brands.

 

• This Friday, May 6^th @12 PM EST: Three Ships Founder Connie Lo, Trestique Founder Jenn Kapahi, and Orcé Cosmetics Founder Yu-Chen Shih

• Friday, May 13^th @12 PM EST: Pink Moon Founder Lin Chen, Emilie Heathe Founder Emily Rudman, and RANAVAT Founder Michelle Ranavat

• Friday, May 20^th @12 PM EST: Everyday Humans Founder Charlotte Chen Pienaar, Hero Cosmetics Founder Ju Rhyu, and Versine Skincare Founder Jie Gao

• Friday, May 27^th @12 PM EST: The Dopple Founder Chao Wang, Love & Pebble Founder Lynda Truong, and Asian Founded Founder Esther Lee

AAPI BRANDS SOCIAL MEDIA GIVEAWAY

Today, Monday, May 2nd, the below brands will kick off their AAPI Heritage Month celebrations 

with a large social media giveaway on all respective brands’ Instagram channels offering 2 lucky followers the chance to win a beauty and apparel bundle 

valued at over $600. 

Winners will be announced at the end of AAPI Heritage Month. 

Brands and products included are as follows:

 

• Bloomeffects Tulip Dew Drops
• Emilie Heathe Lip R&R Exfoliating Lip Balm
• Trestique Matte Lip Crayon + Balm in Florence Fig
• Three Ships Purify Aloe + Amino Acid Cleanser
• Mei Apothecary MINISCULPT Mini Massaging Beauty Tool
• Orcé Cosmetics Come Closer Perfecting Setting Powder
• Versine Skincare Gentle Actives Clarity Crème-Serum
• Everyday Humans Resting Beach Face SPF30 Sunscreen Serum
• Southpaw Stitches Lumin Mask & Love Our People T-Shirt
• Pink Moon Midnight Melody Body & Hair Oil
• The Dopple Personalized Drop
• Love & Pebble Beauty Pops Cryo Mask
• Mediheal Ocean Black Pore Ampoule + Tea Tree Biome Cleanser