Benefit’s 2025 Holiday Collection Is Here

Ring in the Holiday Season with Fun, Games, and Glam: Benefit’s 2025 Holiday Collection Is Here

Benefit Cosmetics is a San Francisco–born beauty brand celebrated for its playful spirit, instant-results formulas, and global brow expertise. Since 1976, the company has created easy-to-use products that deliver real performance and plenty of personality. From iconic essentials like Precisely My Brow Pencil and 24HR Brow Setter to favorites such as Hoola bronzer, Benetint, and The POREfessional primers, Benefit makes everyday beauty feel effortless and fun.

Benefit is kicking off the holidays with a playful twist—literally. The 2025 Holiday Collection has arrived, packed with limited-edition sets, fan favorites, and one showstopping Advent calendar designed to make every day feel like a win. Whether you’re shopping for yourself or finding the perfect gift for the beauty lover in your life, BenefitCosmetics.com and retailers everywhere have you covered.

Below, explore the full lineup, starting with this year’s star attraction.

The Glam Cube Advent Calendar

($149, $293 value)

Available at BenefitCosmetics.com and everywhere Benefit is sold

Think you’ve got the moves to solve this beauty puzzle? Benefit’s Glam Cube Advent Calendar turns your daily glam routine into a game. With 24 days of surprises—full-size, mini, and fun-size—it’s designed to spin, flip, and unlock your way through a new treat every morning.

Inside, you’ll find some of Benefit’s biggest best-sellers, including 24HR Brow Setter, BADgal BANG Mascara, Benetint, Hoola OG, The POREfessional Primer, The POREfessional Setting Spray, and plenty more. It’s playful. It’s packed. It’s pure holiday joy.

Holiday Gift Sets

All sets are available at BenefitCosmetics.com and all Benefit retailers.

Here’s your complete guide to every giftable set in the lineup, organized by price point.

$25 & Under

Lash, Cleanse, Go
Includes: Fan Fest + The POREfessional Get Unblocked

What’s That Lash?
Includes: Roller Lash + BADgal BANG Mascara

$50 & Under

I Spy Beauty
Includes: BADgal BANG Mascara, The POREfessional Primer, 24HR Brow Setter, Willa, Hoola, Deep Retreat

Queen’s Glam-bit
Includes: Roller Lash + Fan Fest

Rollin’ with Benetint
Includes: Benetint + Beneglaze

BADgal Royalty
Includes: BADgal Bounce + BADgal BANG Mascara

Cheek Score
Includes: Willa, Dandelion & limited-edition Winner rosy plum blush

Camp P.O.R.E.
Includes: The POREfessional Primer, The POREfessional Super Setter, The POREfessional Power Powder

Benebingo
Includes: Fan Fest, 24HR Brow Setter, limited-edition Bingo blush

Browminoes
Includes: Precisely My Brow Pencil, Precisely My Brow Wax, 24HR Brow Setter

Talk Beauty to Me
Includes: Benetint + They’re Real

Glowgammon
Includes: Hoola, Shellie & Cookie

$100 & Under

Glam-A-Grams
Includes: Fluff Up Brow Wax, The POREfessional Primer, Benetint, BADgal BANG Mascara, The POREfessional Get Unblocked

Glam of Life
Includes: Roller Lash, 24HR Brow Setter, Glow La La, Hoola, Shellie

The Bottom Line

Benefit’s 2025 Holiday Collection brings together beauty, play, and gifting in one joyful lineup. From the puzzle-inspired Glam Cube Advent Calendar to stocking-stuffer steals and deluxe sets, this year’s collection makes holiday shopping feel easy—and fun.

Explore the full collection at BenefitCosmetics.com and wherever Benefit is sold. Let the games begin.