Fenty Beauty Fluid Flex Foundation Fixes the Undertone Problem

Family, do you love Fenty? Because I do.

There is plenty to love about Rihanna’s Fenty Beauty, but some of us had one complaint about the original Pro Filt’r foundation: once it settled, the shade could pull a little too yellow, golden, or orange.

The new Pro Filt’r Fluid Flex Natural Matte Longwear Foundation, priced at $48, appears designed to address exactly that.

Fluid Flex arrives in 50 entirely new shades, with more nuanced undertones, medium buildable coverage and a lighter natural-matte finish. Fenty also says the formula uses pigments designed to resist oxidation better.

Translation: if the old Pro Filt’r turned orange on you, this new formula may be worth another look.

One important note: longtime Fenty users should not automatically buy their old shade number. These are new shades, so get matched again at Sephora or Ulta Beauty and give the foundation time to settle on your skin before deciding.

The texture is also softer and more flexible than the original Soft Matte formula. It is designed to control shine while still allowing skin to look like skin.

Fenty also introduced the Fluid Flex Foundation Brush 165 for $36, but you do not necessarily need it. Fingers, a damp sponge, or another good foundation brush can do the job.

Fenty helped change the beauty industry in 2017 by making shade inclusivity impossible to ignore.

Nearly a decade later, the conversation has evolved. It is no longer enough to offer 50 shades. Those shades also need the right undertones, texture, and performance.

That is where Fluid Flex feels like the next step.

And for those of us who remember the orange problem?

It looks like Fenty was listening.