JVN Hair’s New Dry Shampoo Gets It Right for Textured Hair

If you’ve ever reached for dry shampoo and felt like it wasn’t made with your hair in mind, you’re not alone. For years, textured hair—especially curls, coils, and kinks—has been left out of the conversation when it comes to refreshing products. That’s changing with JVN Hair’s latest drop: Perféct The Essential Dry Shampoo.

Created by stylist and advocate Jonathan Van Ness, this dry shampoo is designed with intention. No dusty residue. No stiff buildup. Just clean roots, a refreshed scalp, and hair that still feels like yours.

The secret? Micellar technology. It gently lifts away oil and impurities without stripping your scalp or disturbing your curl pattern. Mediterranean Algae helps balance oil production over time, while Ground Cherry Extract and Rosemary add scalp-soothing benefits and support overall follicle health.

That balance matters—especially if you have hair in the 3A to 4C range. Natural oils don’t easily travel down tightly coiled strands, which makes dryness a constant battle. Add in density and volume, and most dry shampoos simply don’t work. But this one might.

Early reviews have been strong. People are loving the lightweight feel, the soft scent, and the fact that their curls stay bouncy—not dulled or weighed down. For once, the product isn’t asking textured hair to change. It’s made to support it.

Here’s another reason this launch matters: money. African American consumers spend an estimated $473 million a year on hair care in the United States alone. African American women average $503 a year—that’s six times more than other groups. On a monthly level, that’s about $54 per person.

Globally, the African American hair care market was valued at $7.5 billion in 2024, and it’s expected to grow to $12.58 billion by 2031. And yet, African American-owned brands make up just 3% of the ethnic hair care market. That gap is real. So when a product acknowledges our needs and respects our texture, it deserves our attention.

Perféct The Essential Dry Shampoo drops on JVNHair.com and Sephora.com on May 27, 2025, and hits Sephora stores in June.

My grandfather called my hair my crown. From an early age, I knew I was a princess and a queen—and that my roots, our roots, our coils, and our texture deserve care without compromise.