Streaming Viewership Trends: 'Minecraft,' 'The Brutalist,' and 'Murderbot' Attract Distinct Audiences, Samba TV Reports
Recent streaming data from Samba TV, a leading AI-powered media analytics firm, reveals striking viewership trends and demographic insights for three high-profile releases: A Minecraft Movie, The Brutalist, and Murderbot.
Blockbuster Appeal for ‘Minecraft’
A Minecraft Movie, released via video-on-demand (VOD), pulled in 471,000 U.S. households during its first five days (L+5D). The animated film, based on the popular video game, saw a particularly strong response among Hispanic viewers, who over-indexed by 47% compared to the national average, indicating the film’s broad cultural appeal within younger, diverse audiences.
‘The Brutalist’ Finds Its Audience on Max
The debut of The Brutalist on Max far outpaced its VOD counterpart. In just two days (L+2D), 387,000 U.S. households watched the film via the Warner Bros. Discovery platform—more than seven times the 54,000 households who accessed it through VOD in the same time frame. The data also highlighted a surprising demographic standout: Boomer households (ages 65–74) over-indexed by 24%, suggesting that the film’s themes or presentation resonated particularly well with older viewers.
Affluent Viewers Embrace ‘Murderbot’ on Apple TV+
Apple TV+’s Murderbot, adapted from Martha Wells’ popular science fiction series, debuted its first episode with a solid 228,000 U.S. households tuning in over the initial L+2D window. The show’s most enthusiastic audience? High-income households earning over $200,000 annually, which over-indexed by a striking 71%. This suggests the series may be particularly resonant with a tech-savvy, affluent demographic drawn to its themes of artificial intelligence and existential autonomy.
As streaming platforms diversify their content offerings, these early insights underscore the importance of audience segmentation and platform strategy.
For more detailed data, contact Samba TV.
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